Legal Practice Case Study
The Task
In 2023, Shop Aid was engaged by a London-based legal practice specializing in family and property law. The firm had been running Google Ads campaigns for over a year but was dissatisfied with the volume and quality of new client inquiries. Shop Aid was asked to step in, increase lead generation and improve the return on ad spend (ROAS).
The Results
Working within the firm’s pre-set marketing budget, Shop Aid successfully increased inquiries from 15 per month to 150, resulting in a 2400% improvement in ROAS. The legal practice was astonished by the results, having witnessed a 10X increase in client consultations. The success of the campaign showcased the power of a well-optimized Google Ads strategy, proving that when properly executed, digital marketing can drive exceptional business growth, even in competitive industries like law.
How Did We Do It?
The first step was conducting an in-depth audit of the firm’s website and existing Google Ads campaigns. Ensuring that all tracking mechanisms were accurately set up through Google Ads and Analytics, we improved the firm’s targeting strategy.
By using a combination of Search, Display, and Performance Max campaigns, we directed more ad spend towards high-value legal services like property conveyancing and divorce consultations. This approach not only increased the volume of inquiries but also ensured the firm attracted clients ready to move forward with legal representation.
