Dental Practice Case Study
The Task
Shop Aid was approached in 2022 by a private dental practice located in Manchester, specializing in cosmetic dentistry, including implants, teeth whitening, and orthodontics. Although they had a Google Ads presence, the clinic was not seeing the desired results in terms of new patient bookings and revenue generation. Shop Aid was brought in to improve these results while keeping the marketing budget steady.
The Results
With Shop Aid’s intervention, the dental practice experienced a significant rise in patient inquiries, from 25 per month to 200, achieving a 2900% ROAS. The clinic reported a substantial increase in high-value procedures such as implants and Invisalign, leading to an overall increase in monthly revenue. The clinic was overjoyed with the results, proving that strategic Google Ads management can lead to an unprecedented level of patient acquisition and business growth.
How Did We Do It?
After conducting a comprehensive audit of the practice’s website and its previous campaigns, we implemented a series of best practices for Google Ads management. Conversion tracking was set up meticulously, ensuring that inquiries were accurately attributed to their source. We also optimized the ad copy to focus on high-revenue services.
A mix of Search, Display, and Performance Max campaigns was used to attract potential patients actively seeking cosmetic dental treatments. By concentrating budget on these high-conversion areas, Shop Aid significantly increased the click-through rate and new patient bookings.
