Medical Device Manufacturers Case Study
The Task
In 2023, Shop Aid was tasked by a UK-based medical device manufacturer to help improve their Google Ads performance. The company specialized in producing advanced surgical tools and healthcare equipment but struggled to generate quality leads for high-ticket items like diagnostic machines and surgical equipment. They needed a marketing overhaul to increase their global reach and improve ROAS.
The Results
Shop Aid worked with the manufacturer’s set budget and transformed their advertising results. Monthly sales inquiries increased from just 5 to 50, and the ROAS shot up by 1800%. The business experienced a 10X increase in inquiries from major hospitals, clinics, and medical distributors. This massive improvement validated the effectiveness of a well-executed, data-driven Google Ads campaign for B2B industries.
How Did We Do It?
Shop Aid conducted a full audit of the company’s digital advertising strategy. We focused on optimizing product data, improving ad targeting, and ensuring that complex conversion goals—such as form submissions and consultation requests—were properly tracked.
Using a mix of Search, Display, and Performance Max, we targeted medical professionals and procurement officers who were actively searching for high-end medical equipment.
Additionally, we implemented remarketing campaigns that helped secure repeat interest from previous visitors, driving more high-quality leads.
