Luxury Car Dealership Case Study
The Task
In 2022, a London-based luxury car dealership approached Shop Aid to help them improve their online lead generation. The dealership specialized in high-end brands such as Rolls-Royce, Bentley, and Ferrari but was struggling to attract serious buyers through its existing digital advertising efforts. They needed a more refined and targeted strategy to increase foot traffic and sales inquiries.
The Results
Shop Aid successfully increased high-quality leads by 500%, resulting in a 2700% ROAS. The dealership saw an increase in inquiries for test drives and consultations, leading to a rise in vehicle sales. The business was able to attract more affluent clientele and substantially boost its bottom line by refining their digital advertising approach.
How Did We Do It?
We began by auditing the dealership’s Google Ads account and website, ensuring that all conversions were properly tracked. Our strategy included optimizing ad copy to appeal to luxury car buyers, targeting users based on their purchasing behaviors and interests.
We utilized Search and Performance Max campaigns to reach buyers searching for specific luxury car models and used Display ads to capture the attention of affluent audiences. By running geo-targeted campaigns in wealthy neighborhoods, we were able to generate high-quality leads that converted into sales.
